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So who's still advertising on Beck? October 21 edition...

October 21, 2009 6:14 pm ET by Media Matters staff

Eighty advertisers have reportedly dropped their ads from Glenn Beck's Fox News program since he called President Obama a "racist" who has a "deep-seated hatred of white people." Here are his October 21 sponsors, in the order they appeared:

  • Rosland Capital
  • Tax Masters
  • Superior Gold Group
  • Loan Modification Hotline
  • FreeEnterpriseAmerica.com
  • National Review
  • Merit Financial
  • Wall Street Journal
  • Americans Against Food Taxes
  • Lifelock
  • Goldline International
  • Easywater
  • Merit Financial
  • IRSTaxAgreements.com
  • Rosland Capital
  • Weekly Standard
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    • Author by ambidextrouscivicdiscourse (October 21, 2009 6:37 pm ET)
        1
      First time at website to see what you're blogging about. So, is there a move to try to take Foxnews and more particularly Glenn Beck down?
      Report Abuse
      • Author by pete592 (October 21, 2009 7:33 pm ET)
        2  
        It appears Beck himself believes so. He reportedly travels with an armed bodyguard.
        Report Abuse
        • Author by oscar the grouch (October 21, 2009 8:03 pm ET)
            3
          After Chrissy M's comments about a CO2 pellet and Lush's head, more of them will probably be using armed bodyguards. There are some crazies out among us.
          Report Abuse
      • Author by bintx (October 21, 2009 7:43 pm ET)
        1  
        Old news. The boycott began several months ago. Me, personally, I started writing letters to sponsors and networks when Beck was on HLN.
        Report Abuse
      • Author by New Frontier (October 22, 2009 8:54 am ET)
           
        So, is there a move to try to take Foxnews and more particularly Glenn Beck down?


        You mean like Glenn Beck's trying to do with the "white-hating racist's" administration?
        Report Abuse
    • Author by Nightshade Q (October 21, 2009 7:00 pm ET)
      3  
      Another way to put it:
      Gold, -, Gold, -, Propaganda, Propaganda, Gold, Propaganda, Propaganda, -, Gold, -, Gold, -, Gold, Propaganda.
      Report Abuse
    • Author by patachon (October 21, 2009 8:03 pm ET)
         
      "Americans Against Food Taxes"?

      Wow, learn something every day.
      Report Abuse
    • Author by anticonfucianism (October 21, 2009 8:46 pm ET)
         
      Huh? Does this mean from his radio program or his tv show? Because I know they still run the Rosland Capital, National Review, Lifelock, Wall Street Journal, and Weekly Standard commercials during his television show and I know he still advertises Goldline International on the air when he's on radio. Where did this list come from?
      Report Abuse
    • Author by mausa.nonia8023 (October 21, 2009 9:18 pm ET)
         
      Since Applebee's and Toyota dropped Beck,there are no advertisers who sell anything I buy, and very few I even recognize. I wrote my Toyota letter, but wasn't quick enough to write Applebee's before they jumped ship.

      Here's a question -- if you only knew the current crop of advertisers and not the name of the show, who would you guess the target market was for those ads, in their aggregate?

      Well, to me it looks like people with money to invest, and people literate, uncritical (and boring) enough to read the National Review, the Wall Street Journal and the Weekly Standard. The Anti-Food Tax advertisers appear to be an outlier.

      Now, does that sound like the people who actually listen to Beck? Well, whatcha know? There are demographics here: http://www.quantcast.com/glennbeck.com

      -- 2/3 male
      -- 2/3 over age 35 (half over 50)
      -- 98% white
      -- largely childless (i.e. no kids at home)
      -- ~70% earning above median income, with 30% of that over $100k
      -- 70% college grad or higher education
      -- American. (Of listenership reported, 1.3 million, only 100,000 are listed as non-American)

      Given that Quantcast is in the business of selling ads, and childless rich older men with a lot of disposable income looks like a salable demographic, it still looks like the demographic I described just from the profile of the surviving ads, is actually the target demographic for the show's advertising.

      Which means that fairly soon, if not already, the audience and the show will spin off into a tight parallel universe and ad sales will probably be unaffected by further letter writing.

      Noni
      Report Abuse
    • Author by htrc (October 21, 2009 10:19 pm ET)
        2
      What is the point? Glenn Beck is right.
      Report Abuse
      • Author by New Frontier (October 22, 2009 8:56 am ET)
        1  
        What is the point?

        Ask the 80 advertisers that have bailed-out on Beck's show.
        Report Abuse
      • Author by political_left-religious_right (October 22, 2009 10:11 am ET)
           
        Glenn Beck is right.

        Since the boycott is in response to Beck's claim that President Obama is a racist with a deep-seated hatred of white people and the white culture, you are, presumably, agreeing with Beck on that point. But if Beck was right about that, why hasn't he ever repeated it? Why haven't any of the other wingnuts made the same claim?

        The truth is that Beck was wrong, but isn't man enough to apologize.
        Report Abuse
    • Author by jms (October 21, 2009 10:24 pm ET)
        2
      another day, still no dead air on Beck. so who's still posting about who's still on Beck?
      Report Abuse
    • Author by Daji Mahaji (October 22, 2009 1:47 am ET)
         

      “So who's still advertising on Beck? October 21 edition”

      None of these sponsors are of any significance; most are companies that have been blacklisted as problematic to the conservative left by the Beck machine.

      Anyway, they (sponsors) pulled out only because their advertisements weren’t influencing the audiences of this show, which has been proven to be comprised of people politically aware, highly independent, and successful in life.
      Report Abuse
    • Author by kydem09 (October 22, 2009 7:07 am ET)
        2
      Yawn.
      Report Abuse
      • Author by bintx (October 22, 2009 8:35 am ET)
        1  
        You are aware that members of the GOP are wishing that Rush and Beck would just shut the heck off, right? They are seeing their internal polls which show that Beck, Rush and Fox are turning off the moderate, independent voters that the GOP needs to stay out of the garbage heap. I know that they are one of the reasons that this moderate conservative wants nothing to do with them at the moment. Any group which tacitly supports and approves of this kind of dishonest, inflammatory, hyperbolic hate speech is NOT a conservative group, and I want NOTHING to do with them.
        Report Abuse
        • Author by kydem09 (October 22, 2009 11:04 am ET)
             
          Do you actively seek out my posts just to make an idiot of yourself? They probably want nothing to do with you either.
          Report Abuse
          • Author by bintx (October 22, 2009 11:58 am ET)
            1  
            No, You were the last post on the thread, kydem.

            Actually, they probably do. These idiots pushed me away from voting for Republicans . . . well, them and GWB. I voted for every Republican presidential nominee from 1972 until 2000. Just can't do it anymore. These people aren't conservatives. The fact that you seem to think they are speaks VOLUMES.
            Report Abuse
          • Author by bintx (October 22, 2009 11:59 am ET)
            1  
            Oh, and I'm not sure how what I posted above "made an idiot" of myself, but I'm guessing it's simply because I made the error of commenting on your post. Have a nice day!
            Report Abuse
            • Author by kydem09 (October 22, 2009 2:00 pm ET)
                1
              The fact that you think of yourself as a conservative shows the idiocy of your post. Have you ever looked twice at the things you've posted here? You, my dear, are no conservative, so stop trying to pass yourself off as one just to add credibility to your criticism of conservatives and Republicans.
              Report Abuse
              • Author by bintx (October 22, 2009 5:46 pm ET)
                   
                Oh, but yes, I am. See, you have NO idea what conservatism is because you believe that what you are hearing on Fox is "conservatism." It is not.
                Report Abuse
            • Author by kydem09 (October 22, 2009 2:01 pm ET)
                1
              And the fact that you went off on me when all I did was indicate what a yawn of a story this has become about Beck.
              Report Abuse
              • Author by JoeSixpack (October 22, 2009 3:11 pm ET)
                1  
                Ah yes, the old "This is soooooo boring that I am positively compelled to tell everyone how much it bores me" approach. Makes about as much sense as all the rest of your idiocy.

                Did you ever think anything you didn't say?
                Report Abuse
              • Author by bintx (October 22, 2009 5:52 pm ET)
                   
                "Went off" on you???? LOL! I simply stated facts. The GOP is concerned about the fact that your non-conservative heroes are running people away from the GOP.

                Hon, if you are as big a fan as you appear to be of these idiots, then you are part of the problem.
                Report Abuse
                • Author by kydem09 (October 23, 2009 8:56 am ET)
                     
                  I am not a fan of theirs, hon, but the attacks here on them are ridiculous. Just as much as these "neo=cons" slant their stories to the right, MMFA and the bloggers here tilt their attacks and stories to the left. In other words, this web site and most who visit here are hypocrites of the highest order.
                  Report Abuse
    • Author by The_Cat (October 22, 2009 10:34 am ET)
         
      Mr. Beck, why don't you go advertiser free, like the other televangelists do? You could wave a copy of the Contract on America around, and quote the prophet Reagan, and extol the virtues of screwing over your fellow American in service of the Almighty Dollar. Such a prosperity creed will doubtless be a comfort to those who watch your show and believe you have something to say. You can have inspiration stories about how people watching had a 'word of wealth' and invested wisely, and are now living comfortably in gated communities, sure of their place in society's elite. And at the end of every show, you can tearfully close with the following prayer, which seems to sum up your creed:

      Our Money, which art invested
      Security be thy name
      Thy interest come
      Thy dividends be paid
      On a quarterly, tax free basis
      Give us meaning in daily life
      And absolve us of sin
      As we cast stones and lie about those who persecute us
      Lead us not into debt
      but deliver us from taxation
      For thine is the kingdom, and the power, and the glory forever.
      Amen.
      Report Abuse
    • Author by miakulper (October 22, 2009 11:25 am ET)
         
      Glenn Beck is really getting rabidly insane these days.

      I was listening to Glenn Beck's radio show this AM (10/22/2009 @ ~10:15am) and he said that On-Star and GM had the capabilty, via On-Star, to "deflate your tires." He said that since they can check your tire pressure remotely, through On-Star, "they can also deflate your tires because it works both ways."

      He's either incredibly inept, insane, or deliberately lying to hurt On-Star's business among the tin-foilers and shotgun-shack dwellers. He definitely sounded like he's in full jihad against GM and On-Star.
      Report Abuse
    • Author by bintx (October 22, 2009 12:28 pm ET)
         
      http://www.politico.com/news/stories/1009/28589.html
      Report Abuse
      • Author by mediausedtomatter (October 22, 2009 2:24 pm ET)
          1
        Beck was largely responsible for Van Jones stepping down. As well as the defunding of ACORN by Democrats. He's done taxpayers a large favor.

        Beck doesn't claim to be a journalist. He's just a guy with opinions and a lot of people relate to him, as well as Limbaugh. They are fueled by criticism.

        Watch FOX's ratings increase because of the White House acknowledging them. Then, watch for other news networks, whose ratings continue to fall, start to follow FOX's lead. News is a business.
        Report Abuse
        • Author by bintx (October 22, 2009 5:49 pm ET)
             
          Beck is an idiot, he is NOT a conservative and if you "relate to him," then you are not a conservative, either.

          Beck laughs at people like you. He's a radio DJ who developed his schtick years ago . . . you are buying it and he's LOVING the money and notoriety he's getting.

          Fox isn't a news network . . . the REAL networks' ratings DWARF Fox's ratings.
          Report Abuse